Sunday, June 15, 2008

Question of the Week

Lance, Flushing, NY
Subj: King of the hill
Hey Ryan, what’s America’s most recognizable sports brand? I say it’s the Yankees, but my friend says it’s the Celtics. Can you solve our argument once and for all?

I’m afraid you’re both wrong, Lance. According to a new consumer survey conducted by the good folks at Keleman Associates, the planet’s most recognizable sporting brand is ESPN, which was identified by 97% of Americans age 12 and older. Rounding out the list were the Olympics (89%), the NFL (85%), Gatorade (83%), Nike (82%) and the NHL, which was recognized only by a pair of toothless Canadian seal hunters.